CREATIVE BRIEF

CLIENT

CF Martin & Co. Guitars

PROJECT

Annual acoustic guitar specs publication

DELIVERABLES

Draft of annual publication, including front and back covers along with product detail spread

Present the lineup of Martin guitars in a way that celebrates the brand’s rich heritage as America’s premiere acoustic guitar manufacturer and engages players of all skill levels and playing styles.

OBJECTIVE

AUDIENCE

Acoustic guitar enthusiasts of all ages and backgrounds

TONE

Proud, knowledgeable, enthusiastic and engaging

Deliverables

Applications:

Adobe InDesign
Adobe Photoshop