CREATIVE BRIEF
CLIENT
Latitude
An ecommerce brand curating outdoor gear and apparel
PROJECT
Develop the brand identity
Brand Identity one-pager
Brand colors
Brand fonts
Brand logo mockup, with variations (brand mark, single-color, etc.)
Tagline/Social Media hashtag
Packaging Example(s)
DELIVERABLES
Develop an adventurous and inspiring brand identity to establish brand awareness and generate consumer interest
OBJECTIVE
AUDIENCE
Style-conscious outdoor lifestyle enthusiasts; Primarily males, ages 20-39
TONE
Adventurous, Confident, Fearless, Inspired & Encouraging
Deliverables
Summary:
The LATITUDE concept is a company which curates stylish and functional apparel and gear for those who like to escape The 9 to 5 in favor of The Great Outdoors as often as possible. The product catalog skews male, and the branding aims to attract that demographic, while still appealing to a wide audience. Branding started with the colors, which speak to a night under the stars by the warming glow of a campfire. The LATITUDE brand name itself promotes a reconnection with the sort of freedom which exists for each and every one of us – a gift granted by nature which is often forgotten. The bold yet reserved logo and brandmark are born from simplicity; the same simplicity we seek in escaping the daily grind. And the brand slogan, “Wander in Wonder,” conveys the spirit of adventure and appreciation for the natural world which beckons the LATITUDE consumer.
Applications:
Adobe Illustrator
Adobe Photoshop
www.placeit.net (mockups)
Related: