CREATIVE BRIEF
Brewcloud
An online coffee subscription service that pairs users with flavor/roast recommendations based on their taste preferences.
CLIENT
PROJECT
Develop the brand identity
Brand Identity one-pager
Brand colors
Brand fonts
Brand logo mockup, with variations (brand mark, single-color, etc.)
Tagline/Social Media hashtag
Packaging Example(s)
DELIVERABLES
OBJECTIVE
Develop an eye catching and fun brand identity to establish brand awareness and generate consumer interest
AUDIENCE
Coffee enthusiasts – Males and females, primarily ages 20-44; young professionals
TONE
Enthusiastic, playful, inviting, familiar & casual
DELIVERABLES
